Alexandra Garrett has spent fifteen years making things beautiful on purpose. Her path runs through nearly every corner of the creative world: professional photography and styling, beauty artistry for brands like Birchbox, content and brand strategy for campaigns and small businesses, and OOMI Jewelry, a handcrafted line she designed and built from the ground up. Each chapter taught her a piece of the same craft — composition, color, and how a well-made object changes the way a room feels.

Paper sculpture brought it all together. What began as an obsession with coaxing petals out of flat sheets of paper became Jellyfish Florals (and Prints): a Richmond, Virginia studio creating floral arrangements, paper botanicals, and stationery for small businesses and intimate gatherings.

Alexandra studied Public Relations, Advertising, and Applied Communication at Bowie State University, and built her career on the strategy that training taught her — which is why her arrangements aren't just beautiful; they're strategic. Every design considers the brand it sits inside, the guests who'll gather around it, and the impression that lingers after the candles go out.

When she's not elbow-deep in stems and cardstock, she's photographing her work — every image on this site is hers, too.